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Independent Retail Week has been created by Nolcha to provide a commercial and promotional platform for small retail businesses in New York City and Chicago.

In October 2009 for one week  only in each city some of best independent fashion stores will offer selected products at a discount and a calendar of exclusive events. With a range of in store events, sales and pampering retailers have the opportunity to interact with their desired clientele and increase business.

The initiative is not only to drive economic growth but to drive the growth of entrepreneurs. This event is a great opportunity for retailers, consumers and retail product providers to network, increase business and learn about one another through non-invasive and entertaining events.

“Independent retail businesses are an important aspect of the economy in Manhattan. I am thrilled to support Nolcha in this effective initiative to increase small business awareness and growth,” states Nancy Ploeger, President, Manhattan Chamber of Commerce.

HOW IT WORKS

  1. Independent Retailers contact an Account Executive to sign up for free
  2. Once the independent retailer application has been confirmed they will be added to the list of participating stores on the website
  3. A three month advertising campaign takes place promoting the participating retailers and sponsors via local/national print, TV and online media resources.
  4. Consumers will visit the website and receive an Independent Retail Week™ voucher
  5. During the select dates in Octover 2009 consumers can shop at the participating independent retail stores with their voucher only.  NO VOUCHER = NO SHOPPING. The voucher can be used throughout the whole of Independent Retail Week™
 

independentretailweek.com